👉 The Beatles make history with AI-Enhanced Grammy win

The Beatles celebrated a significant milestone by winning their eighth Grammy for Best Rock Performance with the song "Now and Then," a track brought to life in 2023 using advanced AI technology. Originally a demo by John Lennon from the late 1970s, the song was meticulously enhanced by Peter Jackson’s sound team. Paul McCartney and Ringo Starr contributed to the final version, intending to include it in The Beatles Anthology. This Grammy win marks a historic moment as it is the first song to receive a nomination with the assistance of AI.

👉 Copyright Office draws a line on AI-Generated art

In a landmark ruling, the U.S. Copyright Office has determined that purely AI-generated art lacks copyright protection, asserting that outputs derived solely from text prompts do not qualify as original works. This decision clarifies that users of AI systems cannot claim authorship of the generated content, regardless of the prompt's complexity. The ruling has implications for cases like the Midjourney-generated image "Théâtre D’opéra Spatial," which sought copyright registration. However, the office noted that human-created works incorporating AI-generated elements could still receive protection if they undergo significant creative modification, leaving the door open for future changes in copyright law as technology evolves.

👉 Bridging Hollywood and AI: David S. Goyer’s new Sci-Fi venture

Incention has launched "Emergence," a groundbreaking sci-fi franchise in collaboration with renowned writer David S. Goyer, using the Story platform to transform intellectual property into programmable digital assets. Goyer, famous for works like Foundation and The Dark Knight trilogy, envisions a collaborative storytelling universe where creators and fans can contribute and shape narratives together. An AI assistant named Atlas will help manage ideas and content to create a sustainable storytelling infrastructure.

👉 Dentsu and Adobe unveil a game-changing marketing ecosystem

Dentsu has joined forces with Adobe to introduce Adobe GenStudio dentsu+, an innovative marketing ecosystem powered by generative AI. This platform combines Adobe’s cutting-edge Content Supply Chain solutions with Dentsu’s audience intelligence and integrated services, enabling marketers to craft personalized campaigns and manage content seamlessly across various channels. Abbey Klaassen from Dentsu emphasized that this solution addresses the growing demand for comprehensive marketing platforms. By optimizing content production and enhancing marketing efficiency, Adobe GenStudio dentsu+ aims to reduce waste while delivering impactful brand experiences, setting a new standard in the industry.