1/ Dior's AI-Powered visual merchandising and customer experience

• Dior showcased AI tools for creating display windows, anticipating logistics flows, visual product search, and personalized recommendations.

• Astra, an AI platform that aggregates customer data from multiple channels identifies trends and monitor consumer sentiment in real-time.

🔥 Impact

AI-generated visuals and personalized recommendations will transform how luxury brands design and market their products, catering to individual preferences.

🔮 Prediction

More luxury brands will adopt AI for creative tasks like product design, marketing campaigns, and immersive in-store experiences within the next 3 years.

2/ Loro Piana's AI-Powered virtual try-On

• Silhouette is an interactive experience that uses AI to create a digital avatar and virtually try on Loro Piana clothes matched to the user's style and body type.

• Enables highly personalized virtual shopping experiences without physical try-ons.

• With Silhouette, Loro Piana is bridging the gap between online and in-store shopping experiences.

🔥 Impact

AI-powered virtual try-ons will disrupt the fashion industry, enabling designers to create and market clothing lines more efficiently while providing personalized experiences.

🔮 Prediction

Virtual try-on experiences will be adopted widely in the next 5 years, reducing the need for physical samples and streamlining the design process.

3/ Louis Vuitton's AI client advisor

• The Extraordinaires AI-Configurator assists client advisors in recommending products perfectly matched to a customer's style and needs based on photos or prompts.

• Elevates the in-store customer experience with personalized recommendations.

🔥 Impact

AI-powered client advisors will enable fashion and luxury brands to offer highly personalized shopping experiences, informing product design and marketing strategies with data-driven insights.

🔮 Prediction

Within the next decade, AI-powered client advisors will become the norm in luxury retail, transforming the role of human sales associates into creative consultants.

4/ Dior's GenAI designed LVMH innovation award trophies

• The trophies were designed by Dior's visual merchandising team with input from generative AI, showcasing human-AI collaboration in creative design.

• Each trophy is a unique, iridescent glass tree handcrafted by Murano glass blowers.

🔥 Impact

GenAI will become a powerful tool for designers, enabling rapid ideation, iteration, and exploration of novel concepts while preserving human artistry and craftmanship.

🔮 Prediction

Within the next 5 years, most major design houses and creative agencies will incorporate GenAI into their ideation and design processes.

5/ Sephora Personalization and Retail Strategy

• Sephora CEO Guillaume Motte discussed the brand's commitment to using AI for large-scale personalization of customer experiences.

• AI supports sales advisors in providing efficient and personalized service, without replacing human roles.

• Look Analysis, an AI-powered device, scans a customer’s features with the guidance of Beauty Advisors to give personalized makeup looks.

🔥 Impact

AI-powered personalization will inform creative strategies for product development, marketing, and customer experiences across industries.

🔮 Prediction

Most major consumer brands will adopt AI-powered personalization strategies, informing their creative direction and go-to-market approaches.

6/ Tokyo's SusHi Tech for Sustainable Urban Design

• Tokyo's SusHi Tech project (Sustainable High City Tech Tokyo) integrates AI, technology, and urban planning for sustainable cities.

• AI optimizes designs for energy efficiency, green spaces, mobility solutions, and citizen wellbeing.

• Uses machine learning algorithms and data analysis to inform sustainable urban planning decisions.

🔥 Impact

AI-powered urban design tools will enable more innovative and environmentally-conscious city planning.

🔮 Prediction

Within 10 years, most major cities will leverage AI for sustainable urban development projects.

_{BOOST YOUR AI STRATEGY WITH MAHAGE}

Elevate your Visual Productions, Digital Projects & Campaigns

Mahage is your strategic partner to leverage the power of AI in your business strategy with :

• AI Strategy & Training
• Creative AI Direction
• AI-Driven Design & Production
• Innovative AI Campaigns

Curious about how AI can skyrocket your business? 👉 We have the answers

📰 Meet Gabrielle, the new French Virtual Influencer

Gabrielle will take you on a wild ride through the worlds of gaming, art, culture, and tech while representing French culture.

Get ready to join a world where everything is possible.

📰 Get the mahazine volume #2