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📣 In the news

👉 Spotify launches creative lab for branded ad campaigns and AI voiceovers

Spotify has announced the launch of Creative Lab, an in-house creative agency that will help brands create custom marketing campaigns on Spotify's platform. The company is also testing generative AI capabilities for ad voiceovers through a new "Quick Audio" tool.

🔍 The move shows Spotify is doubling down on its advertising business to attract more brands to its platform of 615 million listeners. Creative Lab offers an enticing service for marketers to produce audio, video, and interactive ads tailored for Spotify. Additionally, leveraging generative AI for voiceovers could provide a more efficient and cost-effective way for advertisers to create audio ads.

👉 AI candidate "AI Steve" runs for UK parliament, aims to "humanize" politics

An artificial intelligence avatar called "AI Steve" is an official candidate running for a seat in the UK Parliament representing the Brighton Pavilion area. AI Steve is fronted by Steve Endacott, chairman of a company that creates personalized AI voice assistants. Voters can talk to AI Steve to ask policy questions or share opinions, and its responses are generated by a large language model trained on Endacott's party's platform.

🔍 Endacott claims using AI allows him to be an always-available politician connected to constituents, with policies shaped by their feedback scored weekly. He argues AI can "humanize" politics by enabling direct voter input rather than having politicians only seek votes every few years. While gimmicky, it's an experiment in leveraging AI for campaigning and governance. If elected, AI Steve would be one of the first AI-assisted representatives, raising questions around transparency, bias, and AI's appropriate role in democratic processes.

👉 Pinterest introduces AI-powered creative tools and brand safety efforts

Pinterest is introducing several new AI-driven advertising products and initiatives:

1. Pinterest Ad Labs - An innovation program allowing select brands to test AI prototypes like personalized background generation using Pinterest's visual AI to customize lifestyle scenes, and shoppable AI-generated collages.

2. Pinterest Performance+ - An automated campaign tool using AI to optimize for advertiser goals like conversions or consideration. Early tests showed 10%+ performance improvements.

3. Expanded Brand Safety - Partnerships with Integral Ad Science and DoubleVerify to provide AI-powered brand safety and suitability measurement across Pinterest ads. Initial tests found over 99% of impressions met brand safety standards.

🔍 The moves showcase how Pinterest is leveraging generative AI across its ad platform - for creative production, performance optimization, and brand protection. This allows advertisers to create more personalized, engaging content while driving campaign results through AI automation. It also aims to address brand safety concerns as AI-generated visuals proliferate online. Overall, it's part of Pinterest's vision for how generative AI can enhance its ad offerings.

👉 Asana launches 'AI teammates' for workflow collaboration

Asana has introduced 'AI teammates' - AI agents designed to work alongside humans in executing workflows within organizations.

🔍 These AI teammates can help automate administrative tasks and streamline work processes, potentially boosting productivity. However, Asana stresses keeping humans in the loop to oversee the AI's recommendations.

👀 Creative ads & campaigns

LG U+: Growth Leading AX Company

👉 What: A digital advertising campaign for the South Korean telecom brand LG U+, created by the ad agency HSAD.

📢 Key Message: The campaign promotes LG U+ as an "AX Company" that is leading growth through its advanced AI technology "U+ ixi". It portrays LG U+ transcending just being a communication company by harnessing AI to offer expanded digital services and an enhanced daily life experience for everyone. The core idea is that LG U+'s powerful AI capabilities alone make it a formidable and future-forward "AX Company".

_{Credits: HSAD, Seoul}