👉 Balenciaga's Multifaceted AI and Web3 Strategy

Balenciaga is diving deep into Web3 and AI technologies. The luxury brand hosted an AI-generated fashion week event, showcasing virtual designs created by artificial intelligence. They've partnered with Ledger for an NFT wallet and are introducing NFC-connected merchandise, allowing for seamless integration between physical products and digital experiences.

Balenciaga is also exploring AI-driven personalization in gaming collaborations, potentially creating unique avatar skins or virtual environments. The brand aims to regain its digital edge by combining AI, NFTs, and gaming partnerships to create immersive experiences for tech-savvy luxury consumers.

👉 Character.AI's Breakthrough in Voice-Enabled AI Avatars

Character.AI has launched a groundbreaking feature allowing users to engage in voice conversations with AI avatars. This technology likely combines advanced natural language processing, speech recognition, and text-to-speech synthesis to create lifelike vocal interactions. Users can now speak directly to AI characters, who respond in real-time with appropriate voice tones and inflections. This development opens up new possibilities for entertainment, education, and potentially therapeutic applications, making AI interactions more natural and accessible to a wider audience.

👉 Daydream's AI-Driven E-commerce Revolution

Daydream has secured $50 million in funding to redefine online shopping. The platform uses generative AI to interpret user prompts and curate product suggestions from a carefully selected catalog of 2,000 premium brands, including Net-a-Porter, Alo Yoga, Altuzarra, Jimmy Choo, and Dôen.

Unlike broad search engines, Daydream's AI focuses on providing a tailored, boutique-like experience. The system aims to understand nuanced style preferences and occasion-specific needs, potentially offering outfit combinations and style advice. This AI-driven approach seeks to simplify the often overwhelming process of online fashion shopping, making it more intuitive and personalized.

👉 Instagram's AI Studio: Personalized Creator Chatbots

Instagram is testing an innovative "AI Studio" tool that allows creators to develop AI chatbot versions of themselves. These AI-powered chatbots will primarily function within Instagram's messaging system and will be clearly labeled as AI-generated content. The technology likely uses the creator's existing content, writing style, and persona to generate responses that mimic their voice and personality.

This feature aims to help creators maintain engagement with their audience by answering common questions, providing content recommendations, and offering personalized interactions at scale. It represents a significant step towards AI-assisted content creation and fan interaction in social media.

Toys R Us has created the first commercial using OpenAI's Sora, an AI text-to-video generation model. The video, just over a minute long, tells the origin story of Toys R Us and features AI-generated representations of founder Charles Lazarus and mascot Geoffrey the Giraffe.

Toys R Us is embracing AI to create innovative marketing content, demonstrating how AI tools like Sora can be used for rapid, creative commercial production in the retail industry.

_{Credits: Toys R Us / Native Foreign}

Gatorade unveiled an artificial intelligence-powered Hydration Coach named Anna at the Cannes Lions International Festival of Creativity. This AI assistant, trained on data from the Gatorade Sports Science Institute, provides personalized hydration advice to users.

Gatorade's AI Hydration Coach leverages decades of sports science research to deliver tailored, scientifically-backed hydration recommendations, empowering users to optimize their performance and well-being.

_{Credits: PespiCo}

Bambini nel Deserto, an NGO operating in Africa for over 20 years, launched an advertising campaign to combat prejudices resulting from misinformation, which new technologies partially contribute to spreading.

Authentic humanitarian aid transcends stereotypes and misinformation, showcasing the real impact of people helping people in Africa.

This campaign uses AI-generated imagery to paradoxically highlight the importance of real human connections and aid work. It challenges viewers to look beyond digital representations and consider the actual individuals and communities benefiting from the NGO's work.

_{Credits: Terra, Italy}

Magnific new feature “Relight”

Magnific releases new feature “Relight” to change lights and background of an image. The new feature called “Relight” allows users to change the entire lighting and background of a scene with a prompt, a reference image, or a light map. Control the amount of lighting transfer, fine-tune white, blacks and brightness and explore presets.

Light transfer with reference image
You can mimic the lights, shadows, and colors of one scene and transferring them to another image, which can be powerful for cinematographers, and overall color grading and atmosphere consistency.

Light transfer with light map
You can use light maps to transfer the style to your output image, by giving Magnific lighting directions. You can even draw your own light mapping and be as creative as you want on the color and shape of your lights.

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