⚡️ News

👉 Mistral AI brings new features to Le Chat

Mistral AI has announced a significant update to its chatbot, Le Chat, introducing five new features including a Deep Research Mode, voice input, and an upgraded image editing tool. The Deep Research Mode allows Le Chat to dissect complex questions, search multiple sources, and generate structured reports with references, making it a valuable tool for experts seeking quick overviews of new topics. However, users are advised that the reports may contain errors and vary in source quality.

Additionally, Le Chat now supports voice input through the Voxtral model, enabling users to brainstorm or take notes naturally. The revamped image editing feature, developed with Black Forest Labs, allows users to modify generated images using text commands while maintaining essential elements. Mistral has also introduced a projects feature that organizes conversations and files into workspaces, enhancing productivity for long-term projects. All new features are available on the Le Chat platform and its mobile apps.

👉 Netflix integrates GenAI in production of shows and films

Netflix has announced the incorporation of generative AI in its film and television productions, marking a significant development in its creative processes. During a recent conference call, co-CEO Ted Sarandos revealed that AI was used to create a scene in the Argentine show "El Eternauta," where a building collapses. This approach reportedly allowed the scene to be completed ten times faster and at a lower cost compared to traditional visual effects methods.

Sarandos emphasized that the use of AI is intended to enhance creativity rather than merely reduce costs, stating that it provides creators with better tools for production, including pre-visualization and shot planning. Additionally, co-CEO Greg Peters mentioned that Netflix is exploring generative AI for other purposes, such as personalization, search, and ads, with plans to introduce interactive ads later this year.

👉 Unilever launches AI-Driven design unit for marketing

Unilever has introduced Sketch Pro, an in-house graphic design center aimed at accelerating content production for its home care brands. Developed in partnership with IPG Studios, this new unit uses generative AI tools, including Adobe Firefly and Google Veo 3, to deliver marketing materials three times faster than traditional methods. Sketch Pro is designed to transition Unilever's marketing strategy from a TV-first model to one focused on social media storytelling, enabling quicker reactions to cultural trends.

Currently operational in cities like London, São Paulo, Mumbai, and Jakarta, Sketch Pro aims to support brands such as Persil, Comfort, Cif, and Domestos, which have historically relied on television advertising. The initiative reflects a broader shift among consumer packaged goods companies toward more agile marketing strategies in response to changing consumer behaviors. Unilever plans to expand Sketch Pro to 21 markets by next year, aligning its marketing investments with a growing focus on social media and influencer partnerships.

👉 ChatGPT unveils Agent Mode for proactive task management

ChatGPT has launched a new feature known as "agent mode," enabling it to proactively complete complex tasks using its own virtual computer. Users can now instruct ChatGPT to handle various requests, such as analyzing calendars, planning meals, or creating presentations. Agent mode allows the AI to navigate websites, synthesize information, and execute tasks from start to finish based on user instructions.

With this update, ChatGPT maintains user control by requesting permission before taking significant actions and allowing users to interrupt or take over tasks at any time. Available to Pro, Plus, and Team users, this new feature represents a significant evolution in AI capabilities, combining the operational skills of web interaction with deep research analysis. The development team plans to continue improving these features to enhance usability for a broader audience.

👉 Runway launches Act-Two motion capture model

Runway has unveiled Act-Two, a next-generation motion capture model designed to significantly improve generation quality and support for head, face, body, and hand tracking. This advanced model requires only a driving performance video and a reference character, allowing it to animate a wide variety of characters across diverse environments and styles while maintaining high performance fidelity. Act-Two is currently available to all Enterprise customers and Creative Partners, with broader access expected in the coming days.

Act-Two represents a substantial upgrade over its predecessor, Act-One, offering greater fidelity and consistency in motion. This development is part of a broader trend in the film and video industry as AI technology continues to enhance production capabilities, potentially reducing reliance on traditional, costly motion capture methods. As the industry evolves, advancements like Act-Two may play a crucial role in shaping the future of animation and visual storytelling.

👀 Creative picks

M&M’S AI Douyin campaign in China

M&M’S, in collaboration with BBDO Greater China, has launched a vibrant campaign on Douyin, promoting the brand's global platform, "It’s More Fun Together." Within just ten days, the campaign garnered significant attention, achieving 310 million impressions and over 90,000 AI sticker posts. The initiative taps into China's emerging "partner culture," appealing to young consumers who seek shared, joyful experiences, positioning M&M’S as a fun companion in everyday moments.

A key element of the campaign is a unique photo filter designed by BBDO China, which allows users to transform their daily activities into candy-coated adventures featuring M&M’S characters. This innovative Douyin AI filter encourages user-generated content and creative expression, reinforcing the campaign’s focus on fun and connection. By blending AI creativity with cultural insights, M&M’S aims to engage a new generation of fans in China, making shared moments more playful than ever.

_{Credits: M&M’s / BBDO Greater China}

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