⚡️ News

👉 Meta tests proactive AI Chatbots to enhance user engagement

Meta is experimenting with AI chatbots that proactively message users on Messenger, WhatsApp, and Instagram. These customizable chatbots, developed in collaboration with data labeling firm Alignerr, can initiate conversations based on previous interactions, offering recommendations or engaging users in discussions about their interests. Users can create these bots through Meta's AI Studio and can choose to keep them private or share them publicly.

While the initiative aims to foster more meaningful conversations and combat loneliness, it raises potential safety concerns. Meta has emphasized that these chatbots are not substitutes for professional advice and includes disclaimers regarding the accuracy of AI responses. The company is also exploring monetization strategies for its generative AI products, which it projects could generate significant revenue in the coming years.

👉 H&M shows first images of their AI Digital Twins

H&M has introduced its first images featuring AI digital twins of human models, debuting the visuals on Instagram. This initiative follows the company's announcement in March about creating digital counterparts for models, aiming to enhance storytelling while considering the interests of models and agencies. H&M's chief creative officer, Jörgen Andersson, emphasized that the digital twins are designed to complement existing models rather than replace them.

The use of AI models in fashion has sparked debate, with concerns about potential job losses for human creatives, including photographers and stylists. H&M asserts that models retain full control over their digital replicas, and the company is committed to maintaining a human-centric approach in its creative processes. Critics, however, continue to question the long-term implications of AI in the fashion industry.

👉 AI-Generated band gets half a million listeners on Spotify

A new AI-generated band named The Velvet Sundown has quickly gained popularity on Spotify, attracting over half a million listeners since its debut this month. The group has released two albums, titled "Floating On Echoes" and "Dust and Silence," featuring music that mimics a classic rock vibe. Despite the catchy sound, many users have begun to question the authenticity of the band, as the members listed in the bio appear to be fictional.

The emergence of The Velvet Sundown highlights the ongoing debate about AI in music creation. While Spotify allows the distribution of AI-generated content without requiring disclosure, other platforms like Deezer have begun to include disclaimers regarding AI involvement. As awareness of AI-generated music grows, listeners are increasingly calling for transparency about the nature of the content they consume.

👉 Google provides Gemini tool suite for teachers

Google has announced the availability of Gemini in Classroom, a suite of AI tools designed to assist educators using Google Workspace for Education accounts, free of charge. This initiative includes over 30 features aimed at helping teachers streamline lesson planning, generate content, and differentiate instruction for students. Educators can create lesson plans, quizzes, and more with the support of Gemini, allowing them to focus more on teaching rather than administrative tasks.

Additionally, Google plans to introduce teacher-led AI experiences for students through tools like NotebookLM and Gems, which enable the creation of interactive study guides and personalized learning experiences. Upcoming features will also allow educators to track student progress against learning standards and provide insights for differentiated instruction. These advancements reflect Google's commitment to integrating AI responsibly in educational settings, enhancing both teaching and learning experiences.

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👉 Otrium launches AI-Powered Ovatars to reduce fashion overstock

Otrium, the European online fashion outlet, has launched Ovatars, an AI model system developed with DEPT® to tackle the challenge of unsold fashion items. This initiative aims to enhance the visibility of these items, allowing them to be showcased across product pages, lookbooks, and ads. By utilizing AI technology, Otrium seeks to fulfill its mission that "all clothing should be worn," giving unsold items a better chance of being purchased.

The Ovatars consist of seven diverse AI-generated fashion models that represent various styles and customer segments. With the introduction of these digital avatars, Otrium anticipates a 15% to 50% increase in conversion rates, as customer engagement with model-presented items rises. Additionally, the costs of traditional model photography have decreased by 40%, enabling more efficient resource allocation. This approach not only helps reduce fashion waste but also fosters a circular fashion model by ensuring that every piece of clothing is effectively represented.

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👀 Creative picks

Klook Launches AI-Driven 'Go Wild with Travel' Campaign

Klook, in partnership with advertising agency Grey Hong Kong, has launched the 'Go Wild with Travel' campaign, aimed at redefining travel for Hongkongers as a spontaneous and joyful experience. This initiative builds on Klook’s previous campaigns and is inspired by insights from Klook’s Travel Pulse study, which reveals that modern travelers prioritize meaningful, instinct-driven journeys. The campaign features a runaway goose as a symbol of the adventurous spirit, resonating with local culture through a play on words in Cantonese.

The campaign was entirely created using AI, beginning with a viral stunt where a fake out-of-home advertisement depicted the iconic goose statue taking flight across Hong Kong, generating significant buzz on social media platforms like Instagram and Threads. Duffy Lau, Managing Director at Grey Hong Kong, highlighted the narrative of self-discovery through travel, while Winnie Chan, Marketing Director at Klook Hong Kong and Macau, emphasized the importance of spontaneous exploration over rigid travel plans. The campaign will continue with various street-level activations and playful content throughout the summer, showcasing Klook’s commitment to innovation in the travel sector.

_{Credits: Klook Hong Kong / Grey Hong Kong}

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