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 ⚡️ News

👉 Netflix to introduce Generative AI Ads in 2026

Netflix has announced plans to incorporate generative AI into its advertising strategy, with new interactive mid-roll and pause ads set to debut in 2026. This move comes as the streaming platform aims to increase ad revenue and enhance subscriber engagement during viewing.

The introduction of these ad formats follows Netflix's earlier testing of pause ads and the launch of its ad-supported subscription tier, which has seen significant growth since its introduction. Netflix's advertising president noted that ad subscribers spend an average of 41 hours per month on the platform, and the company is committed to expanding its advertising efforts in the coming years.

👉 YouTube will enhance Ad strategy with AI-Powered formats too

YouTube is ramping up its advertising strategy to capitalize on its growing dominance in the TV space. At its recent Brandcast 2025 event, the platform introduced several new ad formats, including “Peak Points,” which uses Google’s Gemini AI to identify optimal moments in videos for ad placement, aiming to maximize viewer engagement.

Additionally, YouTube is launching shoppable TV ads, allowing viewers to browse products on their screens and use QR codes for direct purchases. With a reported 12% share of TV viewership as of March, YouTube is positioning itself as a major competitor to traditional broadcasters and streaming services, further expanding its offerings in sports and bingeable content.

👉 Google tests "AI Mode" feature on homepage

Google is currently testing a new "AI Mode" feature located beneath the search bar on its homepage, replacing the previous "I'm Feeling Lucky" widget. This feature is part of Google's efforts to enhance user engagement with its AI technology amid increasing competition from platforms like ChatGPT.

The company has begun rolling out this feature to select users as part of its experimental "Labs" program. Google aims to leverage its homepage—one of its most valuable spaces—to promote its AI capabilities, as it seeks to grow its user base and compete with emerging generative AI tools.

👉 Gemini expands to more Android devices

Gemini is set to broaden its reach beyond smartphones, integrating its AI assistant into various Android devices, including smartwatches, cars, and TVs. Users will soon be able to access Gemini’s features across billions of devices, enhancing their daily activities from navigation to cooking.

In the coming months, Gemini will be available on Wear OS smartwatches, providing hands-free assistance for tasks like setting reminders and answering questions without needing to use a phone. Additionally, Gemini will enhance the driving experience through Android Auto, allowing for natural voice interactions while on the road. The assistant will also be introduced to Google TV, enabling personalized recommendations for entertainment and educational content.

👉 Spotify’s AI DJ now accepts voice requests

Spotify has enhanced its AI DJ feature, allowing Premium subscribers to use voice commands to personalize their music experience. Users can now request specific artists, genres, or moods by pressing and holding the DJ button on the app, enabling a more tailored listening experience.

Previously, the AI DJ randomly selected songs without user input, but this update empowers listeners to direct the music played. While this feature offers greater control, it may not be practical in quieter environments, as it relies solely on voice commands for interaction.

👀 Creative picks

AI-Powered 'Hello Humpback' campaign enhances whale watching experience

Newfoundland and Labrador Tourism, in collaboration with its creative agency Target, has launched the Hello Humpback campaign, an innovative digital experience that combines AI with real scientific data to enhance whale-watching adventures. The initiative invites users to upload photos of whale tails, which are analyzed using image recognition technology to identify individual humpbacks from a global database managed by Happywhale. Once identified, a generative AI model creates personalized biographies for each whale, providing users with emotionally engaging stories based on decades of sighting data.

The campaign not only enriches the traveler experience but also turns participants into citizen scientists, contributing valuable data to marine biologists for monitoring whale populations and migratory patterns. Each new sighting updates the whale’s story, fostering a deeper connection between visitors and the natural environment. As Catherine Kelly, President of Target, noted, the campaign uniquely integrates the province's natural beauty, scientific research, and storytelling, aligning with efforts to promote sustainable tourism and authentic experiences.

👉 More here

_{Credits: Newfoundland and Labrador Tourism / Target}

🦄 Weekly visuals

🔥 New release

THE MAHAZINE (AI magazine for creatives) [Numero 5, Spring 2025]

Be part of the future creative movement.

The mahazine is your exclusive invitation to join the inner circle. It's a highly curated, insider's guide to mastering AI for creative professionals, with research knowledge and exclusive insights you need to not just survive, but to redefine the future of your creativity.

What awaits you inside?

✍️ Become a prompt master: Learn the secrets to crafting prompts that unlock the full potential of AI, turning your visions into reality.

🖼️ Master different AI tools: Harness the power of MidJourney drafts to create content on the go and GPT-4o new edit features.

🎨 AI Architecture secrets: Discover the tools and techniques that will transform your architecture design workflow, giving you an unbeatable competitive edge.

🔥 Discover the hottest AI trends: Get exclusive access to the most innovative and impactful AI campaigns, so you're always one step ahead.

🦜 Unique visual explorations: Immerse yourself in our captivating visual experiments about birds, spring, medievial art and more.

Crafted by creatives, for creatives. The mahazine is more than just a magazine; it's a movement. Join us and become part of something extraordinary.

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The Mahazine Team