📣 Announcement

The 5th volume of the mahazine is out🔥🔥🔥🔥🔥🔥
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 ⚡️ News

👉 LegoGPT creates Lego structures from text prompts

Carnegie Mellon University has launched LegoGPT, an AI model that creates physically stable Lego structures from text prompts. Developed by Ava Pun and her team, the system uses a dataset called StableText2Lego, which includes over 47,000 stable designs with captions generated by OpenAI’s GPT-4o. LegoGPT employs a "next-brick prediction" method to ensure that each model can be built in real life without collapsing.

The AI features a "physics-aware rollback" technique to adjust designs if any parts are unstable. Demonstrations showed robots and human testers successfully assembling the models, confirming their stability. While currently limited to a 20×20×20 space with eight brick types, the researchers aim to expand its capabilities and have made their dataset and code available for further exploration.

👉 Google introduces AI Max for enhanced search campaigns

Google has launched AI Max for Search campaigns, a suite of AI-powered tools designed to optimize search advertising. This aims to expand advertisers' reach, enhance ad relevance, and provide deeper insights through advanced targeting options. By employing broad match and keywordless technology, AI Max allows users to discover new search queries that would otherwise be missed. Advertisers can benefit from improved asset optimization, which automatically generates tailored ad content based on landing pages and keywords, ensuring ads align with emerging user intent.

Companies like L'Oréal and MyConnect have reported significant improvements after integrating AI Max into their campaigns, with L'Oréal achieving a 2X higher conversion rate at a 31% lower cost-per-conversion. MyConnect experienced a 16% increase in leads at a 13% lower cost-per-action. The suite also includes enhanced controls for geographical targeting and brand association, allowing for more precise ad placements.

👉 Figma expands platform with new AI tools for Product Design

Figma has introduced four new products—Figma Sites, Figma Make, Figma Buzz, and Figma Draw—aiming to create an all-in-one design platform that reduces reliance on third-party applications. Announced at Figma’s Config event, these tools enhance the product design lifecycle by allowing designers to build websites, generate code, create marketing assets, and make vector illustrations directly within Figma.

Figma Sites enables users to turn designs into live websites, while Figma Make, powered by Anthropic’s Claude 3.7 model, facilitates prompt-based coding for prototypes and applications. Figma Buzz serves as a marketing tool for creating brand content, similar to Canva, allowing teams to develop templates and assets efficiently. Meanwhile, Figma Draw provides vector design capabilities akin to Adobe Illustrator.

👀 Creative picks

Gong cha launches GenAI-powered campaign for New Mini Pearls

Gong cha, a global bubble tea brand, has unveiled the “Mini Pearl Adventures” campaign to promote its latest product, Mini Pearls. Developed by VCCP’s AI creative agency faith and digital experience agency Bernadette, this social-first initiative taps into the trend of miniature food and Asian dessert culture. The campaign features a fully immersive, AI-crafted "Mini World" that invites viewers to explore whimsical landscapes filled with pearl-shaped clouds and vibrant rivers, celebrating the unique flavors of the Mini Pearls.

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The campaign was strategically designed by VCCP's social team, with faith and Bernadette bringing the miniature universe to life using generative AI tools. The collaboration involved prompt engineers and motion designers refining the AI outputs for a cohesive experience. The launch is timed with global cultural events like National Bubble Tea Day and aims to engage audiences across multiple markets, including Japan, the USA, and Taiwan. Ana Guemes, Gong cha's Global Senior Marketing Director, emphasized the campaign's focus on fun and creativity, while Kerry Howell from VCCP highlighted the efficiency of using AI in the creative process.

_{Credits: Gong Cha / VCCP / Bernadette / faith}

🦄 Weekly visuals

🔥 New release

THE MAHAZINE (AI magazine for creatives) [Numero 5, Spring 2025]

Be part of the future creative movement.

The mahazine is your exclusive invitation to join the inner circle. It's a highly curated, insider's guide to mastering AI for creative professionals, with research knowledge and exclusive insights you need to not just survive, but to redefine the future of your creativity.

What awaits you inside?

✍️ Become a prompt master: Learn the secrets to crafting prompts that unlock the full potential of AI, turning your visions into reality.

🖼️ Master different AI tools: Harness the power of MidJourney drafts to create content on the go and GPT-4o new edit features.

🎨 AI Architecture secrets: Discover the tools and techniques that will transform your architecture design workflow, giving you an unbeatable competitive edge.

🔥 Discover the hottest AI trends: Get exclusive access to the most innovative and impactful AI campaigns, so you're always one step ahead.

🦜 Unique visual explorations: Immerse yourself in our captivating visual experiments about birds, spring, medievial art and more.

Crafted by creatives, for creatives. The mahazine is more than just a magazine; it's a movement. Join us and become part of something extraordinary.

Limited printed number available. Don't miss out.

Best,

The Mahazine Team