👉 Runway launches Gen-4 video generation model

Runway AI Inc. has launched its latest model, Gen-4, aimed at enhancing character and scene consistency in AI-generated videos. This advancement addresses a significant challenge in AI video production, allowing for coherent visual elements across multiple shots. The new system is now available to all paid subscribers and enterprise customers, enabling users to create five and ten-second video clips at 720p resolution.

Backed by Google, Nvidia, and Salesforce, Runway's Gen-4 introduces a persistent memory feature that maintains visual attributes of characters and environments from different angles. This improvement marks a shift from previous models, which treated each frame independently. To demonstrate its capabilities, Runway has released short films created entirely with Gen-4, including “New York is a Zoo” and “The Retrieval.”

👉 Midjourney V7 Alpha goes live

Midjourney has introduced the alpha version of its V7 model, now available for community testing. This new model enhances text and image prompt responsiveness, featuring improved image quality, textures, and greater coherence in details such as bodies, hands, and various objects. V7 also includes model personalization by default, which users can unlock in about five minutes.

A key feature of V7 is Draft Mode, allowing users to generate images at half the cost and ten times the speed. This mode enables a conversational prompt interface, facilitating quick adjustments like swapping objects or changing scenes. Users can also enhance or vary images after generating drafts. Midjourney plans to roll out additional features every one to two weeks and invites community feedback through dedicated channels.

👉 Adobe Premiere Pro introduces generative extend and AI enhancements

Adobe has launched Generative Extend in Premiere Pro, an AI-powered feature that allows video editors to instantly generate and expand video and audio clips. This tool supports 4K resolution and vertical video, enhancing editing workflows by enabling the addition of extra frames to cover gaps in footage.

The latest updates also include Media Intelligence, which helps editors quickly locate relevant clips from large datasets, and AI-powered Caption Translation, which automates the translation of captions into 27 languages. These features aim to streamline the editing process and improve accessibility for global audiences.

👉 Spotify presents Gen AI ads and programmatic ad buying

Spotify has introduced Gen AI ads and a new programmatic advertising platform, the Spotify Ad Exchange (SAX), during an event in New York City. Spotify is integrating AI tools into its advertising offerings, allowing marketers to generate scripts and voiceovers for audio ads without extra costs. This initiative aims to engage the Gen Z demographic, which the company reports has over 251 million users on its platform.

The company has partnered with Google’s Display & Video 360, Magnite, and others, with support for additional partners expected soon. Advertisers will initially be able to use SAX for audio, video, and display ads, with podcast integration planned for the future. The service will be available in multiple regions, including the U.S., Canada, and various countries in Europe and Asia.

👉 AI project 'My First Voice' helps non-verbal children communicate

Monks India has partnered with the Centre for Community Initiative (CCI) to launch the ‘My First Voice’ project, using AI voice cloning to help non-verbal children communicate in a voice that mirrors their own tone and texture. This initiative aims to provide meaningful communication for children with speech impairments, including those with autism, cerebral palsy, and other developmental disorders.

The project, announced ahead of World Autism Day, employs AI technology to replicate the unique vocal characteristics of each child, allowing them to express their needs and emotions. Monks has streamlined the voice training process, reducing the time needed to create a personalized AI voice from three days to under five minutes.

The pilot program successfully enabled ten children to communicate for the first time, fostering independence and connection with their families. Monks and CCI plan to expand the initiative to reach more children and raise awareness among global nonprofits.

👀 Creative picks

Pepsi's new AI tech decodes sweetness levels

Pepsi has introduced its latest campaign, 'The Sweetest', in collaboration with Sips & Bites and directed by Marysia Makowska. This campaign promotes the new zero sugar Strawberries ‘N’ Cream and Cream Soda flavors, using a proprietary AI tool designed to detect and quantify sweetness. The AI system evaluates both literal and figurative sweetness by analyzing various factors, including color, visual softness, and emotional responses, creating a novel approach to understanding sweetness.

The campaign invites consumers to compare the sweetness of Pepsi's new flavors against everyday items, with results showcased in a playful manner—such as “1% sweeter than a Pomeranian puppy.” It will run across digital, social media, and out-of-home formats. Additionally, a pop-up event, the Pepsi ‘Sweet Room’, will take place in Central London, offering a multi-sensory experience and the chance to sample the new flavors. Matthew Watson, Chief Creative Officer at Sips & Bites Europe, noted the campaign's blend of science and fun, while Steven Hind, CMO of Pepsi Beverages UK&I, emphasized the excitement of leveraging AI technology in their marketing strategy.

_{Credits: PepsiCo / Sips & Bites}

Score your flirting skills in Tinder's new AI game

Tinder has launched The Game Game, an innovative voice-AI flirting experience developed in collaboration with VaynerMedia and powered by OpenAI. Announced on April Fools' Day, this in-app feature allows users to interact with an AI bot, practice flirting, and reenact meet-cute scenarios. Users can access the game by tapping the Tinder logo, which presents a deck of cards featuring various AI personas and scenarios. The interactions are scored on a three-point scale using flame emojis, with real-time feedback provided to help users refine their flirting skills.

The initiative aims to inject humor into the often awkward online dating scene, encouraging authenticity among users. Each session is designed to be lighthearted and fun, offering a playful experience rather than a strict how-to guide for dating. Users are limited to five sessions per day, where they verbally respond to the AI, and the system suggests improvements if necessary. Currently, The Game Game is available exclusively to U.S. iOS users for a limited time, emphasizing Tinder’s commitment to creating engaging and enjoyable experiences in the dating landscape.

_{Credits: Tinder/ Vayner Media}

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