👉 Understanding animal emotions through AI

Researchers are pioneering methods to train artificial intelligence systems to interpret the emotions of animals, particularly focusing on signs of pain and distress. The Intellipig system, developed by scientists at the University of the West of England Bristol and Scotland’s Rural College, can analyze photos of pigs' faces to alert farmers about their emotional states. Other projects can help find lost dogs, or identify discomfort in horses.

👉 Garnier's AI-driven marketing success

Teads improved Garnier's Air Cream marketing by employing AI-driven creative analysis. By using neuromarketing insights, the AI optimized ad visuals, leading to a 92% increase in branding impact. The campaign achieved notable improvements in brand awareness (+10 percentage points), ad recall (+15 percentage points), and consideration (+9 percentage points) compared to a control group, showcasing the effectiveness of tailored advertising strategies.