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  • Create the next Manchester City jersey with AI, Midjourney becomes collaborative, Pika 2.0 lets you mix your own characters, objects, and scenes

Create the next Manchester City jersey with AI, Midjourney becomes collaborative, Pika 2.0 lets you mix your own characters, objects, and scenes

Does Sora deserves the hype?, Coca Cola did it again, LetzAI launches Sigma Mode, Twelve Labs enables AI search through video content, Yell Group and Alibaba Cloud Partnership, Pencil Pro integrates Adobe Firely

Welcome to the mahazine newsletter #35

Trending AI stories, ads & marketing campaigns 👇

Midjourney has launched a new multiplayer collaborative worldbuilding tool named 'Patchwork'. This new standalone platform allows users to collaboratively create and share expansive digital worlds, integrating various elements for immersive storytelling. Patchwork features an infinite canvas with a toolbox that includes options for creating characters, events, factions, and more. Users can generate new worlds by entering text prompts and selecting from various image styles, producing a workspace filled with AI-generated assets and "scraps" for further development. The tool allows for real-time collaboration, where multiple users can interact within the same world.

Future updates will enhance character consistency across images and explore the creation of immersive 3D environments. Midjourney plans to roll out additional features, including multiple model personalization and video models, with a new version, Midjourney V7, set to improve prompt understanding.

Pika has launched Pika 2.0, a significant update that enhances user control and customization in video creation. This new version allows users to upload and integrate their own characters, objects, and scenes, making it easier to create engaging videos. The platform boasts improved text alignment and motion rendering, addressing previous challenges in generative AI video tools.

The introduction of the “Scene Ingredients” feature allows for granular customization, appealing to influencers and advertisers alike. As major brands such as Balenciaga and Vogue leverage Pika for creative advertising, the platform is set for continued growth. Founder Demi Guo emphasizes Pika's mission to foster creativity and storytelling, paving the way for broader adoption of AI video technologies.

Twelve Labs is pioneering a video analysis AI capable of understanding and searching through video content in innovative ways. Co-founder Jae Lee emphasizes the limitations of traditional keyword search methods for video, as they fail to capture the actual content of clips. Twelve Labs’ models enable users to search for specific moments, summarize clips, and answer detailed questions about video content. The company has garnered support from major investors, including Nvidia, Samsung, and Intel, and has raised a total of $107.1 million. Their technology supports diverse applications, including ad insertion and content moderation, and aims to address issues like bias in AI training by developing robust ethical benchmarks.

LetzAI has unveiled a new feature called Sigma Mode, designed to optimize the image generation process for users seeking faster and more detailed results. Sigma Mode operates at a 720p resolution, delivering images that maintain the high quality LetzAI is known for, while also allowing for intricate details such as realistic skin textures and pixel art. This new mode is approximately 40-60% faster than the default settings and costs only half the credits—making it one of the most affordable high-quality image generation options available, at under $0.02 per image.

Sigma Mode is particularly beneficial for rapid experimentation, achieving photorealistic results, and creating specific aesthetics like VHS-style or 16-bit art. The mode uses a technique known as Lying Sigma Sampling, which minimizes image artifacts and enhances perceived quality.

In addition to the new mode, LetzAI is introducing new image ratios: Sigma Mode supports ratios up to 9:4/4:9, while the Default Mode now extends to 8:3/3:8. Sigma Mode has a maximum resolution of 1440x1440 pixels, but 720p resolutions such as 1280x720 are recommended for optimal results. Both Sigma and Default images can be upscaled directly on the platform.

Yell Group, a prominent creative digital company based in Thailand, has entered a landmark partnership with Alibaba Cloud during the Alibaba Cloud Global Partner Summit 2024 in Bali, Indonesia. This collaboration aims to revolutionize Yell Group’s AI-Deate platform, a storyboard AI tool that currently empowers creators in 102 countries. The partnership seeks to meet the rising demand for generative AI solutions in the creative media industry. By leveraging Alibaba’s scalable, reliable cloud-based solutions, Yell Group aims to enhance scalability and drive innovation in the industry.

The Brandtech Group has partnered with Adobe to integrate Adobe Firefly Services into its generative AI marketing platform, Pencil Pro. This integration enables seamless interoperability between Adobe tools like Photoshop and After Effects and the generative AI workflows within Pencil Pro, significantly enhancing the efficiency of marketing campaigns. With this collaboration, Brandtech aims to streamline the creative process, allowing brands to create, deploy, and optimize content more effectively.

David Jones, CEO of Brandtech, said that 2025 will be transformative for marketing as generative AI becomes widely adopted. The partnership not only ensures brand safety and quality but also enhances productivity by allowing users to easily import and export Adobe files. With the integration of Firefly Services, brands can expect improved performance, with content creation being 10 times faster and at least 50% cheaper than traditional methods.

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