👉 Black Forest Labs launched new Flux.1 tools

Black Forest Labs has launched FLUX.1 Tools, a suite of models designed to enhance control in image editing and creation, featuring four key functionalities: FLUX.1 Fill, Depth, Canny, and Redux. These tools allow users to perform advanced inpainting, outpainting, and structural guidance using depth maps or edge detection, significantly improving the quality of image modifications.

👉 Niantic's new ai model enhances urban exploration

Niantic is advancing its capabilities with a new large-scale geospatial AI model that leverages extensive data from Pokémon Go players to enhance real-world navigation and location-based experiences. By analyzing player movements and interactions, the model aims to generate insights about urban environments, ultimately improving augmented reality applications and user engagement.

👉 Warner Bros. launch interactive shopping ads

Warner Bros. Discovery is set to revolutionize advertising on its Max streaming platform with the introduction of AI-driven "shoppable" ads, which connect viewers directly to products featured in their favorite shows and films. Using advanced technology, these ads identify items within content and pair them with related products, enabling a seamless shopping experience via QR codes. Wayfair has already partnered with Warner Bros. to use this technology, allowing viewers to explore home goods inspired by what they see on-screen. This reflects a growing trend among media companies to integrate e-commerce with streaming content.

👉 Runwayml enhances video editing capabilities

RunwayML has introduced "Expand Video" feature, which allows users to modify video aspect ratios by generating additional content around existing footage using just text prompts. Initially available to users of the Gen-3 Alpha Turbo, the feature represents a significant advancement in AI-driven video editing, streamlining the creative process for filmmakers and content creators. You can learn more with the Runway academy course 👉 here.

CDLP, the Swedish underwear brand, has launched its holiday gifting collection just in time for the festive season. To celebrate the collection, CDLP has partnered with Copylab, a creative AI studio, to produce an innovative holiday campaign. The campaign showcases characters in opulent settings, using AI-generated visuals that reflect the brand’s distinctive aesthetic. Carl-Axel Wahlström, Creative Director at Copylab, expressed excitement about matching and evolving CDLP's unique look through this collaboration.

_{Credits: CDLP / Copylab}

Sierra Nevada has embraced innovative advertising techniques by using Kargo's AI-driven Narrative format for its connected TV (CTV) campaign. This approach allowed the independent craft brewer to effectively promote its brand refresh while leveraging existing audio assets and still images to create engaging video ads.

The campaign was launched amid a growing CTV ad market, projected to exceed $34 billion by 2025. Sierra Nevada's early adoption of this technology has resulted in impressive performance metrics, outperforming both CTV and linear TV industry benchmarks. Specifically, the ads achieved a 29% increase in attention metrics for CTV and a 20% increase for linear TV, with even higher engagement among millennials.

Kargo's Narrative format combines the power of AI with the reach of CTV, enabling brands to produce high-quality ads at a lower cost and quicker turnaround. This strategy has proven effective for Sierra Nevada, reinforcing the brand's commitment to connecting meaningfully with consumers. As a result, the campaign not only highlights the brewery's creative approach but also exemplifies the efficiency of AI in modern advertising.

_{Credits: Sierra Nevada / Kargo}

Tokens are the secret ingredient that transforms your prompts into stunning visuals. Think of them as the building blocks of language, each carrying a unique meaning and visual potential. By carefully selecting and combining tokens, you can guide the model to create images that align with your creative vision. It's like painting with words, where each token adds a brushstroke to the final masterpiece.

Here are 3 interesting tokens to try in your prompts👇

Perfect for:

Perfect for:

Perfect for:

👋 See you next week for a tutorial

🎉 Get The Mahazine Issue 3! 🎉

What Awaits You Inside?

🔥Global Trends: Stay ahead with insights into the evolving AI creative landscape.
👀Visual Inspirations: Fuel your creativity with captivating imagery.
📣Trending AI News: Keep up with the latest digital campaigns and advancements.
🎒AI Tutorials: Master new techniques and enhance your skills.
⭐And More...: Explore a wealth of resources tailored for creative minds

We truly hope you will enjoy the insights and inspiration we’ve packed into this edition. Your support means the world to us!

Thank you for being a part of our journey. We can’t wait to hear what you think!

Best,
The Mahazine Team