👉 New York times issues cease-and-desist to Perplexity

The New York Times has sent a cease-and-desist letter to the AI search engine Perplexity, demanding it stop using the publication’s content. The letter highlights concerns over copyright infringement and the unauthorized use of articles. This move reflects growing tensions between traditional media and AI companies regarding content ownership, and the complex legal landscape surrounding AI-generated content.

👉 Lacoste adopts AI to combat counterfeiting

Lacoste is using AI to fight counterfeiting, partnering with French company Cypheme on the Vrai AI anti-counterfeit tool. This technology can accurately identify genuine products by analyzing microscopic details, achieving a 99.7% accuracy rate. The initiative reflects the brand's ongoing commitment to protecting its intellectual property, particularly its iconic crocodile logo. Lacoste aims to enhance its anti-counterfeit measures amid rising challenges in the luxury fashion market.

👉 Midjourney to enable AI image editing for all

Midjourney plans to launch an upgraded web tool allowing users to edit images using generative AI. This tool will enable users to modify uploaded images and adjust details like colors and texture based on text prompts. Initially available to a subset of users, it aims to gather feedback to refine the technology before a public release.

👉 Meta collaborates with Blumhouse on Movie Gen

Meta has introduced Movie Gen, a suite of AI models enabling users to create custom videos and sound from text inputs. In collaboration with Blumhouse, filmmakers are testing the technology to provide feedback for its development. The pilot program aims to enhance the creative process by helping directors visualize their ideas more effectively. Meta plans to expand this initiative in 2025, focusing on empowering creators in the entertainment industry.

👀 Creative picks

Gatorade introduces AI customization for squeeze bottles

Gatorade has introduced a generative AI-powered design experience on its Gatorade iD platform, allowing athletes to personalize their own squeeze bottles. In collaboration with Adobe Firefly, the tool enables users to create unique designs by inputting ideas related to their favorite sports and hobbies. This initiative aims to enhance self-expression among athletes, offering nearly limitless customization options. The bottles can be ordered for $34.99, with each member allowed to create two free designs before using loyalty points.

👉 Try the experience on Gatorade

_{Credits: Gatorade}

AI Campaign aims to address the Fentanyl crisis

BarkleyOKRP has launched the "Unfinished Legacies" campaign to raise awareness about the fentanyl epidemic, using AI to recreate the likeness of three individuals who died from overdoses. The campaign features emotional monologues from these young individuals, approved by their families, to humanize the impact of fentanyl.

Introduced by Kansas City Mayor Quinton Lucas, the initiative aims to educate the community and provide resources like Naloxone to prevent overdoses. The campaign targets 18- to 35-year-olds, using social media platforms to share powerful stories in a peer-to-peer format, focusing on honesty and education rather than scare tactics.

👉 Watch the video

_{Credits: BarkleyOKRP}

AI Avatar offers support for Alzheimer and dementia patients

Lenovo, in collaboration with Innovations in Dementia, has launched "Alzheimer’s Intelligence," a photorealistic AI avatar designed to support individuals living with dementia. The avatar, named "Liv," provides a platform for users to access first-hand perspectives on the disease, allowing them to ask questions and receive candid responses. Created with input from families affected by dementia, the project aims to humanize the experiences of those impacted. The AI technology aggregates real-life experiences into a responsive avatar, currently in trials, with the goal of making this resource publicly available to help navigate the challenges of dementia.

_{Credits: Lenovo / Innovations in Dementia / Zeno London}

🔥 New release

🎉 Get The Mahazine Issue 3! 🎉

After three months of hard work and dedication, we’re excited to share our latest edition with you! This issue dives deep into how AI is transforming creativity, marketing, and more. 👇🏼

What Awaits You Inside?

🔥Global Trends: Stay ahead with insights into the evolving AI creative landscape.
👀Visual Inspirations: Fuel your creativity with captivating imagery.
📣Trending AI News: Keep up with the latest digital campaigns and advancements.
🎒AI Tutorials: Master new techniques and enhance your skills.
⭐And More...: Explore a wealth of resources tailored for creative minds

We truly hope you will enjoy the insights and inspiration we’ve packed into this edition. Your support means the world to us!

Thank you for being a part of our journey. We can’t wait to hear what you think!

Best,
The Mahazine Team

🐲 Sref giveaway

3 Free sref for Midjourney

There won't be a tutorial this week. However, we're excited to share a sneak peek of some amazing Midjourney srefs we're curating as part of a larger (big big) package. Stay tuned for the full release!

Impressions of life

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Rare Green

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Glowpunk

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🦄 Weekly visuals

💎 Post of the week