👉 Adobe launches tool to safeguard artists' rights

Adobe's new Content Authenticity web app allows creators to apply attribution and "do not train" tags to their work. This tool aims to protect artists by enabling them to easily opt out of AI training processes. It integrates with Adobe’s existing platforms and supports various media types, enhancing the visibility of creators' rights. The app is set to launch in public beta in Q1 2025.

👉 Zoom introduces AI avatars for team communication

Zoom is developing AI avatars that can send messages on behalf of users, enhancing remote communication. Creators can generate a digital likeness by recording a video, which the AI will use to deliver personalized messages. This feature, part of a broader AI expansion, is expected to launch next year as a paid add-on. Users without the add-on can still utilize preset AI avatars.

👉 Adobe's Firefly model enhances video generation capabilities

Adobe has integrated its Firefly AI video model into Premiere Pro, allowing users to generate videos from images and text prompts. The new tool, Generative Extend, enables creators to extend existing clips and make minor adjustments, while Text-to-Video allows for the creation of short video clips. This functionality is currently in beta, with Adobe focused on ensuring the tools are commercially safe. The AI model supports various styles and is designed to improve video creation efficiency.

👉 Hailuo enhances video creation with image-to-video feature

Hailuo has introduced its Image-to-Video feature, allowing users to turn static images into dynamic videos, thereby enhancing its video generation capabilities. Previously focused solely on text-to-video, Hailuo now enables personalized outputs by combining text and image inputs. The platform supports various artistic styles, appealing to a range of creators. This expansion positions Hailuo to compete more effectively with established AI video generation services.

👀 Creative picks

Investigating the fusion of AI and Human creativity at ‘Blurring the Lines’ exhibition

Indiana University Bloomington's "Blurring the Lines" exhibition examines the relationship between artificial intelligence and human creativity. The exhibition, part of the AI + Digital Futures initiative, showcases works that highlight both the challenges and potential of AI in art and culture. It features a diverse range of mediums, including interactive chatbots and AI-generated imagery.

Co-curators Linda Tien and Caleb Weintraub aim to foster conversations about AI's impact on creativity. The exhibition includes pieces that critique AI's biases, such as “Dark Matters,” which addresses gaps in data representation. Through this exploration, the exhibition encourages a broader understanding of how AI can enhance, rather than replace, human artistry, inviting dialogue about technology's role in contemporary society.

_{Credits: Indiana University}

Dabur Chyawanprash leverages AI for personalized Durga Puja wishes

Dabur Chyawanprash has launched an innovative AI-powered campaign for Durga Puja, collaborating with cricket legend Sourav Ganguly. The initiative allows users to submit their names and locations, generating customized messages from Ganguly that reference Durga Puja and the user's region. This approach aims to deepen the emotional connection between the brand and its consumers, particularly in West Bengal, where Ganguly is highly popular.

Amit Garg, Marketing Head at Dabur, emphasized the campaign's success in enhancing the festive experience. The technology was designed to replicate Ganguly's voice and gestures, creating authentic interactions. The overwhelmingly positive response highlights the campaign's effectiveness in engaging fans and making traditional festive greetings more personal.

_{Credits: Dabur / BTDT Media}

🔥 New release

🎉 We’re Thrilled to Announce the Launch of The Mahazine Issue 3! 🎉

After three months of hard work and dedication, we’re excited to share our latest edition with you! This issue dives deep into how AI is transforming creativity, marketing, and more. 👇🏼

What Awaits You Inside?

🔥Global Trends: Stay ahead with insights into the evolving AI creative landscape.
👀Visual Inspirations: Fuel your creativity with captivating imagery.
📣Trending AI News: Keep up with the latest digital campaigns and advancements.
🎒AI Tutorials: Master new techniques and enhance your skills.
⭐And More...: Explore a wealth of resources tailored for creative minds

We truly hope you will enjoy the insights and inspiration we’ve packed into this edition. Your support means the world to us!

Thank you for being a part of our journey. We can’t wait to hear what you think!

Best,
The Mahazine Team

🐲 Tutorial

Image-to-video with Hailuo

Hailuo now allows users to convert static images into dynamic videos with its new Image-to-Video feature. This tool enables you to upload images alongside text prompts for more personalized video creation.

How to use Image-to-Video?

→ Go on Hailuo platform → here

→ Click on the picture icon and upload an image from your library

→ Enter a prompt for your desired motion, you can leave it blank if you want to be suprised by Hailuo. If you select “Prompt optimize”, your prompt will be automatically refined to enhance generation quality.

→ Click on the pink shell, and wait for it to generate.

And tada 👇

See you next week for a new tutorial

🦄 Weekly visuals

💎 Post of the week