📣 In the news

👉 BrandTech Group's launches residency for AI artists

BrandTech Group has launched a residency program specifically designed to support and elevate AI artists in their creative pursuits. This initiative aims to foster innovation and collaboration within the growing community of AI art creators. Selected participants will benefit from resources, mentorship, and the opportunity to develop their projects in a supportive environment, ultimately enhancing the quality and visibility of AI-generated art.

👉 Stability AI introduces Stable Video 4D

Stability AI has unveiled Stable Video 4D, a cutting-edge model that generates videos from various perspectives based on video input. SV4D enhances the visualization of dynamic 3D objects, making it particularly beneficial for industries such as gaming, film production, and AR/VR applications. By building on previous models, Stable Video 4D offers a more sophisticated approach to video generation, integrating novel view synthesis for richer, immersive experiences.

👉 Best Buy's AI-Driven brand refresh

Best Buy has undergone a significant rebranding effort to align itself with the digital era, introducing an innovative spokeshologram to engage and connect with customers more effectively. This initiative is part of a broader strategy to leverage AI technology, enhancing the shopping experience both online and in-store. By modernizing its brand, Best Buy demonstrates a commitment to innovation and customer engagement, positioning itself as a leader in the evolving retail landscape.

👉 Adobe's Innovations in Illustrator and Photoshop

Adobe has introduced a range of powerful new features in its flagship applications, Illustrator and Photoshop, designed to accelerate creative workflows for professionals. Noteworthy innovations include the Generative Shape Fill and the Selection Brush Tool, which enable users to create and edit designs with greater speed and precision. These updates leverage AI technology to streamline tasks, allowing creators to focus more on their artistic vision and less on repetitive processes, thereby enhancing overall productivity.

👉 Udio v1.5 launch announcement

Udio has officially announced the release of version 1.5, which includes: 
Improved Audio QualityKey control
Improved global language results
Dedicated creation page
Stem downloads
Audio to audio (remixing audio uploads)
Shareable lyric videos

👀 Creative picks

Brunello Cucinelli’s AI website experience

Brunello Cucinelli has launched a new website, distinct from its e-commerce platform, that utilizes generative AI to create an immersive experience for users. The site allows visitors to explore various backdrops featuring drawings and stories about Cucinelli’s life, while interacting with Solomei AI, a machine-learning service that answers brand-related queries.

This initiative positions the luxury label alongside other high-end brands embracing AI, raising consumer expectations for maintaining its renowned luxury standard in the digital realm.

→ Try the website here 

_{Credits: Brunello Cucinelli}

My Cadbury era interactive experience

Cadbury chocolate brand launched an interactive experience (developed by VCCP’s agency, Bernadette) that allows users to create personalized vintage Cadbury posters using AI. Participants can choose their favorite Cadbury style from different historical themes. Then you take a selfie and your portrait is merged into a classic Cadbury advertisement.

Users can enter a prize draw by creating their poster, with additional entries available for sharing the experience with friends. Each friend who participates also has the chance to win cash prizes. The campaign encourages social sharing using the hashtag #CadburyEra.

→ Try the experience here

_{Credits: Cadbury / Bernadette / VCCP / Girl&Bear}

Using AI to find shelter dogs their forever homes

Pedigree, in partnership with Colenso BBDO, has launched an innovative initiative called "Adoptable" to help shelter dogs find permanent homes. This AI-powered Out-Of-Home (OOH) marketing campaign features real shelter dogs as spokes-pawsons. Potential adopters can scan QR codes on the ads to learn more about the dogs.

The campaign uses AI to create studio-quality images of shelter dogs, enhancing their appeal to potential adopters. Once a dog is adopted, it is replaced with another available shelter dog in the campaign, ensuring a continuous spotlight on those in need. Additionally, ads are strategically placed based on family dynamics and proximity to parks, fostering responsible adoption by matching dogs with suitable families.

Colenso BBDO's success with "Adoptable" was recognized with a Grand Prix at Cannes Lions 2024, highlighting the campaign's impact and creativity.

_{Credits: Colenso BBDO / Pedigree}