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6 ways AI is revolutionizing the Fashion Industry
How AI transform today's Fashion industry, a top 6 of innovations that can revolutionize how you imagine, create, produce, try on, and sell fashion thanks to AI.
Nicolas De Mahage
May 20, 2024 • Estimated Reading Time: 9 minutes
6 ways AI is revolutionizing the Fashion Industry
In today’s newsletter we will explore how AI is transforming the fashion industry, from design to sales. Whether you're a designer, producer, retailer, or marketer, we'll cover the possibilities AI holds for your daily tasks and long-term strategies. Dive deep into the tools, and inspiring applications that can revolutionize how you imagine, create, produce, try on, and sell fashion.
1. GenAI
👉 What
No more weeks spent to create hundreds of design variations pattern, fabric materials combinations, or validate options, with GenAI tools you can create in a short time new designs based on existing or custom data sets. You can feed your own datasets with your past collections, trending styles, or customer preferences. You can then generate a range of design options, photorealistic renders of sketches, and even complete product prototypes.
Why should you care?
→ Stay ahead of trends by exploring countless possibilities in record time.
→ Reduce design cycle costs and bring fresh, innovative pieces to market faster.
Tools
Resleeve: Sketch to Design, Image variations, Mix images, and more…
The new black: Changes clothes, Retouch designs, Create moodboards, Change background.
2. Localized content
👉 What
You can use AI to tailor design, marketing campaigns, and product descriptions to specific regions. This can involve translating content, adapting cultural references, and even generating images or videos that resonate with local audiences.
Why should you care?
→ Effortlessly expand your reach and connect with audiences worldwide by speaking their language and respecting cultural nuances.
→ Increase engagement and sales by creating content that resonates on a deeper level.
Tools
Pebblely: Generate fashion models wearing your clothes, Remove objects and backgrounds, Bulk generation of photos from multiple apparel.
Botika: Choose the best models for your products from Botika’s diversified AI-generated model gallery.
3. Ultra Customized Fashion
👉 What
Create personalized clothing based on individual body measurements, style preferences, and even fabric choices. This can be achieved through 3D body scanning, AI powered analytics, and design otpimization.
Why should you care?
→ Meet the growing consumer demand for unique, tailored pieces that minimize environmental impact through efficient fabric usage and reduced waste.
→ Cater to the desire for individuality and sustainability.
Tools
Yoona: Save fashion brands resources, waste, and accelerating product development, generate designs with AI-driven analytics, convert designs into 3D images, project with AR & VR.
Naiz Fit: AI-driven customers analytics, get the right size for your customers in all your stores, no more returns with the size right from day one.
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