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👉 Figma integrates Gemini to enhance their AI features

Figma has announced a partnership with Google to incorporate several AI models from the Gemini suite into its design platform. This integration aims to address the evolving needs of product designers, enhancing Figma's existing AI app-building tools. The new features will include Gemini 2.5 Flash, Gemini 2.0, and Imagen 4, which will support functions like image editing and generation, allowing Figma users to create AI-generated images quickly and efficiently.

Early tests indicated that the integration of Gemini 2.5 Flash could reduce latency in Figma's “Make Image” feature by 50%. This partnership is part of Google’s strategy to expand its AI reach, highlighted by the recent announcement of Gemini Enterprise, which is designed to integrate AI into enterprise workflows.

👉 L’Oréal x Akeneo boost AI Beauty personalization

Noli, a beauty tech platform backed by L’Oréal, has partnered with Akeneo to enhance its personalized product recommendation system through Akeneo’s Product Information Management (PIM) solution. This collaboration will provide customers with tailored beauty recommendations, using Noli's proprietary AI-driven beauty engine, which analyzes over 200,000 combinations of skin and haircare routines.

By employing an expert-designed quiz and advanced face scan technology, Noli creates individual BeautyDNA profiles, helping users select products that address their specific skincare needs without the hassle of extensive searching. With features such as automatic enrichment of product attributes and detailed description generation, the collaboration aims to improve customer satisfaction and drive conversions as Noli expands its offerings and reaches new markets.

👉 NBA partners with Alibaba Cloud for next-gen fan experience in China

The NBA has announced a multi-year partnership with Alibaba Cloud to enhance digital experiences for Chinese fans. This collaboration will involve the development of real-time game highlights, historical data, player insights, and interactive discussions, which will be distributed through the NBA's Chinese platforms and social media accounts. The partnership coincides with the NBA China Games, featuring preseason matches between the Brooklyn Nets and the Phoenix Suns.

The partnership includes the deployment of advanced technologies such as a real-time 360 replay system that captures player movements and various angles to create immersive highlights. Additionally, fans visiting NBA House will have the opportunity to create personalized avatars and hear AI-generated commentary of historic league moments. Mark Tatum, NBA deputy commissioner, expressed the league's commitment to using technology to engage its fanbase, while Joseph Tsai, chairman of Alibaba Group, highlighted the potential for AI and cloud technologies to enhance the connection between players and fans.

A$AP Rocky is set to release a new sneaker collection with Puma featuring bold animal prints across three silhouettes. To promote this October 9 launch, Puma collaborated with studio Wigz to create a generative AI campaign that digitally transformed major storefronts in cities like Tokyo, Berlin, Barcelona, and London. These storefronts were wrapped in the same patterns and fabrics found on the sneakers, creating an immersive experience for fans and hinting at where they can purchase the shoes.

The collection includes the Inhale, Mostro Gabbia, and Mostro OG models, showcasing textures like leopard spots and snakeskin. The Inhale features subtle leopard accents, while the Gabbia and OG models emphasize striking snake patterns. Prices for the sneakers are set at $150 for the Inhale and Mostro OG, and $250 for the Gabbia. With the popularity of animal prints in current fashion trends, anticipation is building among sneaker enthusiasts ahead of the release.

_{Credits: Puma / Wigz}

AI magazine for creatives

The mahazine is your curated guide to mastering AI as a creative professional, with research, tools, and insider insights that help you shape the next wave of creativity.

Inside this issue:

✍️ Prompt mastery: Practical frameworks to turn your ideas into powerful AI outputs.

🖼️ JSON prompting: Structure prompts with precision for better results.

🎨 Midjourney deep dive: Parameters and tricks to bring more soul to your renders.

📸 Marketing tools: Standout content and AI-driven product shots that convert.

🔥 AI trend radar: The most innovative campaigns to keep you ahead of the curve.

🦜 Visual explorations: Experimental imagery on summer, outdoor culture, and more.

Limited printed copies available.

— The Mahazine Team