👉 TikTok Embraces Generative AI for Advertising

📰 The news: TikTok has announced a new suite of generative AI tools called "TikTok Symphony" to help advertisers create and optimize ad content on the platform. The suite includes an AI video generator, an assistant for scriptwriting and campaign optimization, and tools for enhancing existing assets using AI.

🔍 Why it's important: As generative AI gains momentum, major platforms like TikTok are leveraging the technology to enhance their advertising offerings and provide more efficient and effective tools for marketers. This move highlights the growing adoption of generative AI across various industries and its potential to reshape marketing and advertising strategies.

👉 OpenAI Pulls Scarlett Johansson-Like Voice from ChatGPT

📰 The News: OpenAI has decided to remove the "Sky" voice model from ChatGPT, which sounded remarkably similar to actress Scarlett Johansson's voice in the movie "Her." While OpenAI claims the voice was not an intentional imitation, the company stated that "AI voices should not deliberately mimic a celebrity's distinctive voice."

🔍 Why It's Important: This decision highlights the ethical concerns surrounding the use of AI-generated voices that may infringe on an individual's rights or likeness. As generative AI becomes more advanced, companies must navigate potential legal issues and maintain public trust by addressing such cases proactively. The move also underscores the need for responsible development and deployment of AI technologies, especially when they involve replicating attributes associated with real individuals.

👉 Autodesk Acquires AI-Powered VFX Startup Wonder Dynamics

📰 The news: Autodesk, the leading provider of 3D design and animation software, has acquired Wonder Dynamics, a startup that enables creators to quickly and easily add complex AI-powered visual effects and motion-captured CG characters to video footage.

🔍 Why it's important: This acquisition underscores the growing integration of AI technology into professional creative tools and workflows. Wonder Dynamics' AI-powered platform, Wonder Studio, simplifies the process of incorporating advanced visual effects, potentially democratizing access to capabilities previously reserved for big-budget productions. The acquisition aligns with Autodesk's strategy of empowering artists and creatives with cutting-edge tools, while also raising questions about the responsible use of AI in media production.

👉 Adobe Brings Firefly AI-Powered Generative Remove to Lightroom

📰 The News: Adobe has introduced a new Generative Remove feature in Lightroom, powered by its Firefly AI system. This tool allows users to seamlessly edit out objects from photos, even those with complex backgrounds, making it easier to remove unwanted elements from images.

🔍 Why It's Important: The integration of generative AI capabilities into Adobe's creative software suite demonstrates the increasing adoption of AI technology in professional creative workflows. The Generative Remove tool has the potential to streamline the photo editing process and democratize advanced editing capabilities previously limited to complex manual techniques. However, it also raises questions about the responsible and ethical use of AI in creative fields.

👉 What: Infinite Wonderland is a Google Lab Session where artists –Shawna X, Eric Hu, Erik Carter and Haruko Hayakawa– reimagined the timeless classic Alice's Adventures in Wonderland by fine-tuning an AI model to generate images in their own, unique styles. Powered by StyleDrop running on Google Deepmind's imagen generation model, Imagen 2, this first-of-its-kind experience offers a glimpse of how generative AI technology can open up new creative possibilities.

🔑 Key Takeaways: This innovative approach allows readers to have a personalized and unique experience of Alice in Wonderland story. By using a technique called StyleDrop, the artists were able to fine-tune Imagen 2 with just a dozen of their own images, offering them an entirely new opportunity to create work at a previously unachievable scale. The collaboration showcases how AI can be a tool that expands an artist's vision and accelerates human imagination.

You can discover the experience here

_{Credits: Google Labs}

👉 What: Google invited filmmaker Donald Glover and his creative studio Gilga, to experiment with Veo, their latest video generation model.

🔑 Key Takeaways: The video highlights Veo's capabilities in rendering different visual styles, camera movements, and effects based on descriptive prompts. Glover and his team could iteratively refine video and build upon the AI-generated footage using Veo's editing tools. They see Veo as a powerful addition to their creative process, enabling them to explore new filmmaking techniques and storytelling approaches.

_{Credits: Gilga / Google}

👉 What: Blak Labs Singapore has worked with HTX (Home Team Science and Technology Agency) on a recruitment campaign titled "Shape The Future". The campaign highlights HTX's role in impacting Singapore's safety and security through science and tech innovations, and invites prospective STEM talent to be part of shaping the future of homeland security.

🔑 Key Takeaways: The campaign showcases imagined future scenarios using GenAI to craft hyper-realistic scenes, including a disaster zone with autonomous search and rescue drones and robots, an immigration checkpoint with biometric clearance, and a crime scene with automated evidence recovery and analysis. The campaign aims to inspire STEM graduates to pursue impactful careers with HTX.

Nick Tan, creative partner at Blak Labs, remarked, “This campaign allowed us to unleash our imagination, leveraging generative AI in a manner highly relevant to HTX’s communication objectives.”

_{Credits: Blaklabs / HTX}

👉 What: TELEVISOR, a post-production studio, collaborated with DDB Warsaw and director Krzysztof Grajper to create a music video for Tymbark, a Polish fruit juice brand, that incorporates AI. The video is based on an iconic Polish song with the literal translation "Everything tells me that someone loves me".

🔑 Key Takeaways: The creative director Paweł Krzemiński explains how TELEVISOR leveraged a combination of AI technologies, including Stable Diffusion and NeRF (Neural Radiance Fields), to create a unique and visually compelling video. The team was able to explore a wide range of creative paths and generate diverse visual interpretations, which they then refined and optimized to achieve the desired aesthetic. The use of AI enhanced the creative process and allowed for greater flexibility and efficiency, without compromising the human touch that is essential to their work.

_{Credits: TELEVISOR / DDB / Tymbark / Grajper}

Definition from Midjourney documentation:
You can use images as style references in your prompt to influence the style or aesthetic of images you want Midjourney to make.
To add style references to a prompt, use the --sref parameter at the end of your prompt

Prompt used:
“a mid shot of a Nigerian woman, looking at the camera gently, her eyes are slightly squinting, watchful eye, Haute couture style, fancy, elegant, very short hair, textured skin, freckles, vivid blue oversized dress, big gold earing, gloss lipstick, blurred background of a desert, cool light filter, high resolution, imperfections and grain texture --ar 16:9 --sref xxx”

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