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👉 Tiktok is auto-labelling AI content

📰 The news: TikTok has started automatically labeling videos and images on its app that are made with artificial intelligence. The company is using a digital watermarking technology called "Content Credentials" from the Coalition for Content Provenance and Authenticity to identify AI-generated content.

🔍 Why it's important: This move comes as lawmakers and experts warn of the threat AI could pose in the upcoming 2024 election, fearing a rise in deepfakes and misinformation. By clearly labeling AI-generated content, TikTok aims to improve transparency and combat the spread of potentially misleading information on its platform.

👉 Sora has a new Chinese challenger

📰 The news: China's Vidu, an advanced AI model developed by ShengShu-AI and Tsinghua University, can generate 16-second 1080p video clips with a simple prompt, challenging OpenAI's Sora and showcasing China's generative AI capabilities.

🔍 Why it's important: Vidu's ability to produce dynamic, realistic, and culturally-relevant video content through its unique U-ViT architecture, which integrates Transformer and Diffusion models, represents a significant technological milestone. This advancement positions China as a strong contender in the global AI race and reflects the country's strategic goals to lead in emerging technologies while balancing national interests and cultural identity.

👉 Ukraine Pioneers Digital Diplomacy with AI-Generated Foreign Ministry Spokeswoman

📰 The news: Ukraine has unveiled an AI-generated spokeswoman named Victoria Shi who will officially represent the country's foreign ministry. This makes Ukraine the first diplomatic service in the world to employ an AI-powered digital representative to deliver statements.

🔍 Why it's important: Ukraine's move to use an AI-generated spokeswoman is a significant technological leap in diplomacy, aimed at saving time and resources for its diplomats. The ministry stressed that the statements made by Victoria Shi will be written and verified by real people, with only the visual and delivery aspects generated by AI. This approach aims to leverage AI capabilities while maintaining human oversight and authenticity, potentially setting a precedent for how governments can integrate emerging technologies into their communications strategies.

👉 Widespread Use of AI in Steam Games Revealed

📰 The news: A recent analysis by Totally Human Media has uncovered a surprisingly large number of Steam games that utilize generative AI technology. The investigation found over 1,000 games on the platform that have disclosed the use of AI-generated content, spanning a wide range of applications, from character/NPC artwork and background environments to UI graphics, voiceovers, and even narrative content.

🔍 Why it's important: This trend highlights the growing integration of advanced AI tools into the game development process, driven by factors like cost-efficiency, time-savings, and the desire to push creative boundaries. The breadth of use cases, ranging from smaller indie titles to big-budget releases like "The Finals," suggests that the game industry is actively exploring the potential of GenAI across the board.

🔑 Key Takeaways:

👉 Estée Lauder and Microsoft Amplify Prestige Beauty with Generative AI

📰 The news: The Estée Lauder Companies and Microsoft have announced an expanded collaboration to leverage generative AI technologies to enhance the prestige beauty brand's operations and customer experiences.

🔍 Why it's important: This partnership represents a significant step forward in the beauty industry's embrace of cutting-edge AI tools. By integrating generative AI across areas like content creation, customer service, and product development, Estée Lauder aims to drive greater personalization, efficiency, and innovation - ultimately elevating its position as a leader in the prestige beauty market.

👉 What: Pernod Ricard's Absolut Vodka has launched an initiative called "Absolut Intelligence" to combat the lack of diverse representation in fashion imagery generated by AI. The brand partnered with Copy Lab to create 10,000 diverse image prompts that were fed into AI datasets, resulting in a collection of inclusive, royalty-free images made available on Unsplash and in Copy Magazine.

🔑 Key Message: The effort aims to train AI algorithms to generate less biased and more representative fashion content, addressing a key concern around the technology's tendency to amplify stereotypes. It also aligns with Absolut's long-standing commitment to inclusivity and represents a broader industry push to proactively address AI's shortcomings.

_{Credits: Copy lab/ Absolut Vodka}

👉 What: ServiceNow, a leading enterprise software company, has launched a new campaign titled "Put AI to Work for People" created by BBDO. The campaign features the multitalented actor, philanthropist, and businessman Idris Elba as the ultimate CEO, investigating how AI can be leveraged to help people work better on the ServiceNow platform.

🔑 Key Message: The campaign emphasizes the human-centric benefits of using AI to empower and assist people in their work. This campaign represents a strategic move by ServiceNow to build a strong brand identity that matches the company's rapid growth and technological leadership. It also signals a broader industry shift towards humanizing AI and highlighting its potential to enhance, rather than replace, human capabilities in the workplace.

_{Credits: BBDO}

👉 What: NIKE has introduced a new collection of 13 concept sneakers called A.I.R (Athlete Imagined Revolution), which are designed and fabricated using a combination of AI, computational design, parametric modeling, and 3D printing. In collaboration with 13 elite athletes across sports like track, football, basketball, and tennis, NIKE's Chief Innovation Officer John Hoke explains how the company leveraged generative AI, human-centered design, and rapid prototyping to create these futuristic, personalized shoe designs.

🔑 Key Message: NIKE's A.I.R project represents an innovative exploration of how advanced technologies like AI and 3D printing can be harnessed to create hyper-personalized athletic footwear that blends performance capabilities with the unique identities and inspirations of the athletes who co-designed them. This signals NIKE's forward-thinking approach to footwear design, merging human creativity with computational power to push the boundaries of what's possible.

_{Credits: Nike}

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