📣 Big news

👉 Adobe will bring Sora, Runway and Pika into Premiere pro

Adobe announced it is bringing generative AI capabilities into Premiere Pro’s video editing workflows, allowing creators to extend clips, add or remove objects, and generate missing footage using AI models like Adobe’s own Firefly Video Model as well as third-party models from OpenAI, RunwayML, and Pika, while maintaining creative control and the ability to choose different AI models tailored for different needs.

👉 Meta x Ray-Ban add new models to their smart glass collection

Meta is expanding its line of Ray-Ban smart glasses with new frame styles like the cat-eye Skyler and low bridge fit Headliner to accommodate more face shapes. The glasses are also gaining new features including video calling on WhatsApp/Messenger to share your view hands-free, and an AI vision capability that allows you to query the glasses about objects or text you see through the camera and receive overlaid digital information like translations - all by saying "Hey Meta." A limited Ferrari edition is being released as well, as Meta aims to make its smart glasses more functional and appealing to a broader audience.

👉 Google brings new AI powered features into Google Ads

Google is rolling out new AI-powered generative image tools for Demand Gen campaigns that allow advertisers to create a variety of visual assets using text prompts. It generates images tailored to the advertiser's brand and needs, with ad formats like video and static images. The tools aim to help brands leverage the power of visual storytelling at scale. More capabilities will be unveiled at Google Marketing Live 2024 in May.

👉 The Coca-Cola Company announces 5-year AI partnership with Microsoft

The Coca-Cola Company has announced a 5-year partnership with Microsoft to leverage generative AI technology across its core systems, aiming to enhance efficiency, customer experiences, marketing campaigns, and supply chain operations. The partnership includes an investment of $1.1 billion in Microsoft Cloud and its gen AI capabilities.

👉 Meta introduces Llama 3, “The most capable openly available LLM to date”

Meta has introduced Llama 3, the next generation of its state-of-the-art open source large language model that demonstrate cutting-edge performance across benchmarks. Llama 3 offers improved reasoning, coding abilities, and better alignment through innovations in pretraining data curation, scaling, and instruction fine-tuning.

👉 OpenAI marks arrival in Asia Pacific with opening of Tokyo office

OpenAI announced its first office in Asia located in Tokyo, Japan, and released a custom GPT-4 model optimized for the Japanese language, which offers improved performance in translating and summarizing Japanese text, operates up to 3x faster than GPT-4 Turbo, and is being provided to local businesses in Japan.

👀 Creative ads & marketing campaigns

Snickers “Don’t AI when you’re hungry”

Snickers launched a clever campaign in Brazil called "Missprompting" that used generative AI to create funny, bizarre images based on prompts with typos and mixed up words input by supposedly "hungry" users. The campaign reinforced Snickers' long-running global concept that you aren't yourself and make mistakes when you're hungry, but in an innovative way by having AI generate visuals from the muddled prompts.

_{Credits: T&P Powered By Mirum,/ VML agency}

AnNahar Newspaper: Lebanon has a new AI president

After failing to elect a president for 2 years, Lebanese newspaper AnNahar, along with ad agencies IMPACT BBDO and Addition New York, created the world's first AI president for Lebanon. Trained on 90 years of AnNahar's reporting, the AI president can analyze current events and provide unbiased political guidance. It was launched via a televised interview and can be accessed by the public and government officials through a website. You can try it here.

_{Credits: AnNahar Newspaper / ImpactBBDO / Addition New York}

Freepik San Francisco Neighborhood design

Freepik, a leading design platform with AI tools, revitalized three small businesses in San Francisco's Excelsior District through their "San Francisco Neighborhood Design" project. Emerging designers used Freepik's AI design tools to rapidly reimagine the storefronts, interiors and merchandising for the local businesses in under a week. At the unveiling, Freepik highlighted how the initiative demonstrated AI's ability to empower designers to work more efficiently while delivering exceptional designs quickly, aiming to support both the businesses and the local community.

_{Credits: Freepik}

Emmanuel Kant is now a 23yo influencer

To celebrate the 300th birthday of the famous German philosopher Immanuel Kant, the ad agency Jung von Matt and the FRIENDS OF KANT AND KÖNIGSBERG association brought Kant back to life as a modern-day 23-year-old AI influencer named "Manu"

Using AI technology, they created an authentic influencer persona for Manu - generating his appearance, voice, text captions and more to appeal to Gen Z. The agency also developed an Instagram filter called "FacesForPeace" that lets people record themselves reciting one of Kant's articles on achieving eternal peace from 1795.

The innovative AI influencer aims to inspire a new generation about Kant's humanistic thinking and has already over 384K impressions and an engagement rate of 51%.

_{Credits: Jung von Matt}

Fraser agency /imagines climate change in Germany

On the occasion of Tree Day (April 25th), the NGO Aktion Baum, together with the Berlin creative agency Fraser, has launched an impactful campaign to raise awareness about the consequences of deforestation. The campaign features powerful visuals, created with Midjourney, depicting dystopian, barren landscapes of major German forests like the Black Forest, Bavarian Forest, and Harz Mountains.

The "Imagine" campaign ads will be widely distributed across print, digital out-of-home, social media, and cinemas, achieving over 1 million euros in media exposure. By leveraging AI technology that allows users to "imagine" scenarios through text prompts, the team hopes to inspire people to use their own intelligence to take real-world action, such as planting desperately needed trees.

_{Credits: Fraser Agency}

🦄 April explorations

🌞 Curated tweets

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📖 Interesting reads

📰 Discover the Mahazine extended issue

Delve deeper into the world of The Mahazine with its extended edition. Enriched with visual diaries, creative experiments, and discoveries on a beautifully designed format.

This version is exclusively available in a digital format.