📣 Big news

👉 Adobe will bring Sora, Runway and Pika into Premiere pro

Adobe announced it is bringing generative AI capabilities into Premiere Pro’s video editing workflows, allowing creators to extend clips, add or remove objects, and generate missing footage using AI models like Adobe’s own Firefly Video Model as well as third-party models from OpenAI, RunwayML, and Pika, while maintaining creative control and the ability to choose different AI models tailored for different needs.

👉 Meta x Ray-Ban add new models to their smart glass collection

Meta is expanding its line of Ray-Ban smart glasses with new frame styles like the cat-eye Skyler and low bridge fit Headliner to accommodate more face shapes. The glasses are also gaining new features including video calling on WhatsApp/Messenger to share your view hands-free, and an AI vision capability that allows you to query the glasses about objects or text you see through the camera and receive overlaid digital information like translations - all by saying "Hey Meta." A limited Ferrari edition is being released as well, as Meta aims to make its smart glasses more functional and appealing to a broader audience.

👉 Google brings new AI powered features into Google Ads

Google is rolling out new AI-powered generative image tools for Demand Gen campaigns that allow advertisers to create a variety of visual assets using text prompts. It generates images tailored to the advertiser's brand and needs, with ad formats like video and static images. The tools aim to help brands leverage the power of visual storytelling at scale. More capabilities will be unveiled at Google Marketing Live 2024 in May.

👉 The Coca-Cola Company announces 5-year AI partnership with Microsoft

The Coca-Cola Company has announced a 5-year partnership with Microsoft to leverage generative AI technology across its core systems, aiming to enhance efficiency, customer experiences, marketing campaigns, and supply chain operations. The partnership includes an investment of $1.1 billion in Microsoft Cloud and its gen AI capabilities.

👉 Meta introduces Llama 3, “The most capable openly available LLM to date”

Meta has introduced Llama 3, the next generation of its state-of-the-art open source large language model that demonstrate cutting-edge performance across benchmarks. Llama 3 offers improved reasoning, coding abilities, and better alignment through innovations in pretraining data curation, scaling, and instruction fine-tuning.

👉 OpenAI marks arrival in Asia Pacific with opening of Tokyo office

OpenAI announced its first office in Asia located in Tokyo, Japan, and released a custom GPT-4 model optimized for the Japanese language, which offers improved performance in translating and summarizing Japanese text, operates up to 3x faster than GPT-4 Turbo, and is being provided to local businesses in Japan.

👀 Creative ads & marketing campaigns

Snickers “Don’t AI when you’re hungry”

Snickers launched a clever campaign in Brazil called "Missprompting" that used generative AI to create funny, bizarre images based on prompts with typos and mixed up words input by supposedly "hungry" users. The campaign reinforced Snickers' long-running global concept that you aren't yourself and make mistakes when you're hungry, but in an innovative way by having AI generate visuals from the muddled prompts.

_{Credits: T&P Powered By Mirum,/ VML agency}